Section 1(2) Defamation Act 2013
What financial loss can reasonably be estimated — and how that estimate is reasoned.
Defametrics estimates the financial impact of defamatory publication on UK businesses and professionals. The figure is built from your own trading figures and exposure, weighted against peer-reviewed research on the effect of negative publicity, with decided UK cases used for legal context rather than as a price list.
Reported UK judgments rarely record a quantified business loss, so the monetary estimate is research-led. Every figure is an estimate with its assumptions disclosed — not a valuation, a prediction of an award, or legal advice.
What this platform will not do
- Present the estimate as a valuation. It is a modelled estimate, nothing more.
- Treat a damages award as a measure of commercial loss. They are different things.
- Quote a figure from a decided case as though it priced your claim.
- Promise an outcome. Every assumption behind the number is shown on the face of it.
- Provide legal advice. This is analysis for you and your solicitor to test.
How the assessment works
Four stages, each of which shows its working. It is free from start to finish.
1. Describe the publication
Business, sector, turnover band, platform, reach, duration and what was said.
2. Weigh the research
Peer-reviewed studies on the revenue effect of negative reviews and publicity, weighted for relevance.
3. Estimate the loss
Conservative, central and upper ranges with every assumption disclosed and testable.
4. Download your certificate
A dated certificate setting out the estimated range and the reasoning behind it.
Research-led, and open about it
Reported UK judgments seldom record a quantified business loss, so the monetary estimate is derived from your trading figures and exposure, scaled by peer-reviewed research on how negative publicity affects revenue. Each study is weighted for peer review, sector fit, geography and causal design, and the weighting is shown to you.
Decided cases are used for legal context — whether the harm is actionable and how courts approach quantification difficulty — not to price your claim.
Start your free assessmentThe statutory test
“Harm to the reputation of a body that trades for profit is not ‘serious harm’ unless it has caused or is likely to cause the body serious financial loss.”
Defamation Act 2013, section 1(2). The whole platform exists to answer the question that subsection asks.